West Cary Group, a full-service, minority-owned agency, wanted its office to reflect its creativity and hospitality while supporting a modern, collaborative workday. The existing space lagged behind its sister buildings, with cramped meeting rooms, blocked circulation, and underused zones.

The reimagined office balances function and brand personality. Natural light now fills the space through expanded windows and skylights, while a coastal-inspired palette of sandy neutrals, soft whites, blues, and warm leathers softens the agency’s bold identity. Historic wood doors and a tin ceiling were preserved, paired with blonde wood floors and thoughtful modern accents.

Custom touches define the experience: a CNC-routed wall texture frames the main collaboration zone, a locally inspired map wall tells a story, and bespoke furnishings reflect the agency’s design ethos. The arrival lounge welcomes visitors with hospitality-forward details and clear wayfinding. Conference rooms, private offices, and the kitchen were reconfigured for daylight, flow, and flexible use, while brand-red accents appear sparingly in fixtures and select spaces for punch and personality.

ROLE: INTERIOR DESIGNER + PROCUREMENT MANAGER

TEAM: CREATIVE DIRECTOR - RACHEL HOWLETT

GRAPHIC DESIGNER - VASHAUN BRANDON

AGENCY: CAMPFIRE & CO.

PARTNERS: WILLHOUSE CONSTRUCTION, WELLCRAFT MFG

YEAR: 2024